My dress is a monsoon knitted dress 67% u natural 27% lyocenn a fabric made from pulp. 6% wool natural which is made in china. Most thing manufactured today are often made in china and other country where the labour are cheep. “Components can be a fraction of the price, tooling for injection molds is significantly less expensive, and labour for manning the assembly line is not unionized and easily replaced, making it very affordable.”( 03/26/2013) but because you make something cheep doesn’t mean that its going to be safe. There are often cases where things go wrong.”The report urges Beijing to cut toxic residue in China clothes — many of which are s to Europe and the USA — by establishing proper chemical management regulations.” ( December 17, 2013)

“The Greenpeace study, citing laboratory analysis of 85 samples, found that some of the clothing made by two garment makers contained NPE, a hormone disrupter, and antimony, a chemical element used in making bullets.” ( December 17, 2013)

Doing some research into monsoon I have found that they do like to look after their original roots of when the company was founded. “While much of our production has shifted to larger factories, we still trade with some of the original suppliers and these relationships have helped generate jobs and develop local communities.”( they also are very aware of sustainable fashion and what is going on in the world, and how as they are a global company how they effect it.”We are passionate about promoting sustainable fashion and have sponsored new, upcoming ethical designers at Estethica (London Fashion Week) for over 5 years. Other projects include a three year initiative to help Indian cotton farmers convert to organic farming methods, a scheme to help Indian fashion students develop and use sustainable fabrics and an on-going campaign to encourage customers to upcycle used Monsoon garments through our Clothes for Life campaign.” (

Bibliography  (December 17, 2013) (03/26/2013)


Topshop-windows-at-Knightbridge-London Topshop-windows-at-Knightbridge-London-03

Image 1&2 (retail design blog 2012)


Here is a bricks and mortar shop that I chose to look at, you find a TopShop  in most town centers ,they are always colorful and draw your eye in. there is always something to look at, customer experience a welcoming feeling and you are always intrigued on what they have and what you can bye.

TopShop’s target costumer would be teens and young women with an up to date idea on fashion. And how to wear it. Its for people that want to look trendy.

Being TopShop the price are going to be more expensive than your everyday shop like, Primark and New Look. You are paying for the brand but also the quality of the clothing. You also don’t expect anywhere else to have the same products as TopShop, In this window you don’t see any their offers in the windows, but they are promoting their product as being classic summertime English, using the clothes and also the set with the bunting and cakes. The product in the window are youthful, fun, classic English where and the bright colors draw your eye into looking and then wanting to look instore to see what else they might have to sell.

Topshop’s unique selling points

“Definition: The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition“ (

one of a kind products, exclusive to topshop ,They have people like kate moss that design for them .


Image 1&2 June 6th, 2012

normal_look_amq_aw10r_w14b_a_1920x1920 normal_look_amq_aw10r_w15_a_1920x1920 normal_look_amq_aw10r_w14_a_1920x1920

image 1 ( 2010)
Byzantine art and other historic painters have been a big influence on McQueen’s work, “byzantine artists were famous for their delicate embroidery and ivory carvings. They also created huge, glittering mosaics and painted dramatic religious portraits, called icons.” (Usborne, 2000, p.203), the links are very strong with the use of decretive beading which is similar to the mosaics in byzantine art, the uses of the gold’s make you think of wealth, The reds are also associated with wealth and the upper class and link in with the god and painting done in the 15th century.
I think that McQueen’s collection is a very powerful one which gives you the feel of wealth, upper class and even a sense of power. The looks are very powerful and strong.
Looking into some byzantine and 15th century work McQueen’s collection is more fitted instead of having lots of big drapes and robes, but his collection do have capes which would mean more fabrics have been used which is then linked in with the wealth and power. The styling and cutting has clearly been modernised and this is shown on the shaping of the neck lines.
I don’t think that the meaning has changed a lot. I think that the McQueen’s collection symbolises wealth, luxuries and power. You can clearly see this to with the colours that have been used, the delicate detailing of the beading and embroidery.

image 2 Byzantine art
        Stefan Lochner (German artist, 1400-1451) Saints Matthew, Catherine of Alexandria, and John the Evangelist (2)

image 3 Painted by Stephan Lochner
( 2010)
 DT713image 4 painted by Jane Hey
( 2000)

Image 1 2010
The Usborne,(2000) Encyclopaedia of world history, London
Image 4
Image 3 2010
image 4 2000

madonna-1-1128image 1

This cone bra designed for Madonna by Jean Paul Gaultier is one of the most famous pieces worn by a celebrity. As this piece goes and for many like it, it is made for a woman, normal for shape and to support the bust, a fashion statement or part of the every day under garment starting in the 16th century. But in the case above it is used as a fashion garment and as a talking point as part of Madonna’s tour. A bra or corset is worn by women and seen as a very feminine pieces to wear, its seen sexy, something to create a shape or figure that you invention and is not normal linked with men, but in the 1700s and early 1800s it was known that men would wear corsets as part as the high fashion of form-fitting trousers and jackets. The corsets were worn to create a smooth silhouette underneath.

men_corsetimage 2

Jean Paul Gaultier uses an Androgynous model called Andrej Pejic who was discovered in 2010 at the age of 19. He models for both men and women collection which shows that not always what you are wearing reflects the sex you are portraying, I think this look something gets people questing but in today’s times its something that is becoming common. Male and female fashion is becoming one and unisex clothing is becoming popular.

Androgynous-Model-Andrej-Pejic-Is-Jean-Paul-Gaultier-s-Bride-at-Paris-Fashion-Week-2image 3



Daily mail By Olivia Fleming 24 October 2013

image 1

daily news by Lore Croghan New York 28 November 2012

image 2 Exhibits 2007 Rector and Visitors of the University of Virginia 2000

image 3

H&M advert


image 1

I’ve selected H&M Conscious Collection 2013 – Vanessa Paradis. I believe H&M have a strong feel to their brand and watching their advert I feel that the company give a scenes of mystery which draws you in to watch more, and see what is uncover in the search into the wonderland jungle. The wonderland gives you a hit of a fairytale theme and an organic feel to the company, which is then brought out with the colors of the jacket and light chiffon materials looking like petals on a flower.  The model in the advert is Vanessa Paradis a famous French singer, actress and model, who happens to be 40 years old. Using an older model wearing young trendy clothing shows that the older woman can shop in a younger shop and still look good, feel good and confidant about them selves. If anything the advert looks like she is younger than she really is. I think H&M targets the younger audience but in this advert they try and encourage a wider target market to show that they are versatile and that there is no age rage, so no matter what your age is that you can shop at H&M and look good and feel good. I also know that H&M makes affordable cloths that look expensive, this was brought out again by the advert.

Image 1:  2013

street style


looking through style sight I have found a new look style called punk raver, this is when you combine punk cloths with bright and bold colours that you would were out to clubs or to a festival, the festival look also links in with the hippie flower power look of relaxing, chilling having a good time which the bright colours reflect upon.

Punk style stands out in a crowd and was a statement to other on rebelling out. The clothes used are normal cheep and were added to with their own style such as safety pins, band logos or they where torn apart on purpose to crate different affects but more importantly a look that stands out in the crowd and makes you look noticed. Leather jackets were oftener worn and studs added to created for the shock factor

‘…punk was invented to alienate every other element of society by using sex and bondage as its themes.’

The Fashion Book p401

‘… punk style with their bondage trousers and T-shirts with oversized slogans.’

Fashion the ultimate book of costume and style

punk 3
festival, hippie, power flower look of chilling and having a good time is
reflected by the bright colours that are worn. Theirs also a more chilled and relaxed
feel and clothes are often just put on even if the colours or patterns clash.

‘today, nothing is out, because everything is in. Every costume from every era is now available to everyone’ Marshall McLuhan, Harper’s Bazaar, 1968

‘hippie dress conveyed ne beliefs: peace, interest in other cultures, and experimentation- especially with psychedelic drugs; bright clothing patterns…’

Fashion the ultimate book of costume and style

‘skirt lengths dropped to the floor in swaying maxis’

Fashion the ultimate book of costume and style

1960s-hippies-fashion1 60s_Hippies

Brake down of the look

As you can see the lady in the pitcher takes inspiration from both the punk and also hippie style, she has a bright bold orange top and pink trainer’s, the colours clash but it gives a hippie festival look to her outfit, making the clash look fashionable, also a beaded necklace gives the inspired look form different culture. I also noticed that she is smoking giving her the edge look that gives you the punk feel when they started rebelling. The black leather jacket sharpens up the look and gives it that edge look, the slit up the skirt also give you the same look that stands out of the crowed, this looks links in with the whole punk era of slashing up your clothes and rebelling, but the length of the skirt links with the hippie swinging sixties theme. I think the sunglasses are a nice touch as well as they soften up the look by giving it that festival feel.

I don’t think that the original meaning of the hippie and punk is why this lady wore what she wore, but I think she wants to stand out in the crowd and be noticed, even though what she is wearing can be quite striking just like the punks. I do like her style and how she mixed up to very different eras and intertwined them together; I think the balance is well between the themes and has a modern twist.



new artical

Looking through the news I’ve found an article on airbrushing. Airbrushing and photoshop is something that comes up in the news regally and whether it’s right or wrong. Some people have very strong feelings about this subject and think it should be band as most of the problems that are associated with photos that have been manipulated in some way in the media to crate the “perfect look ” are eating disorders, Self harm, Lack of confidence in people, and not feeling good about them self in general, as they don’t look like the people in magazines, bill board and other forms of media.

“”We’re exposed to more images today than at any time in our history, so we’re more likely to compare ourselves to them,” says Dr Linda Papadopoulos, a psychologist who has recently done research on this topic for the government. “There’s no end of studies that show that consistently seeing airbrushed images makes women feel worse about themselves.””

photoshop 1

photoshop 2

As you can see the images above have been drastically manipulated, the first image shows a progression of how the airbrushing changes the photo in different stages, they have altered the shoulders to make them symmetrical, the skin has bee lightened, neck elongated and some of the facial fetchers have been changed slightly too. On the second images they have done a lot more to the photo to come up with the final image. The after image gives the impression that the model is slim and curvy and not a supper thin model that you sometimes see, but when you look at the before photo the model is then a larger model, but if you was to look at the before photo in a magazine that was trying to sell you their product would you be more likely to buy the product with the before or after image of the model?

Hello my name is Hannah Millward I’m 19 years old and I come form Rugby which isn’t to far from Coventry or Birmingham. At the moment I’m a year 1 contour fashion student at De Montfort University in Leicester. As I’ve just started my course I’m still not sure what rote to tack as theirs a lot to learn about the industry and what part of it I will fit into.  I’ve found that being creative and arty is easy for me and that it come naturally to me, and being dyslexic its something I can do without my English skills (or lack of them)getting in the way. In school I did BTEC art and GCSE textile which gave me a taste of fashion so when it came to leaving school I found a grate course that Leamington College where I studied fashion and clothing for 2 years. In my 2 years studying their I found that I was interested in pattern cutting, I like the fact that its a bit of a puzzle and I find it rewarding when all the peaces fitted together to the garment you’ve worked hard to on. I chose the Contour fashion course for the pattern cutting and also I think that I’d fit into the industry, I’m looking forward to getting making and getting my patterns drawn up, sewn up and made.