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This cone bra designed for Madonna by Jean Paul Gaultier is one of the most famous pieces worn by a celebrity. As this piece goes and for many like it, it is made for a woman, normal for shape and to support the bust, a fashion statement or part of the every day under garment starting in the 16th century. But in the case above it is used as a fashion garment and as a talking point as part of Madonna’s tour. A bra or corset is worn by women and seen as a very feminine pieces to wear, its seen sexy, something to create a shape or figure that you invention and is not normal linked with men, but in the 1700s and early 1800s it was known that men would wear corsets as part as the high fashion of form-fitting trousers and jackets. The corsets were worn to create a smooth silhouette underneath.

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Jean Paul Gaultier uses an Androgynous model called Andrej Pejic who was discovered in 2010 at the age of 19. He models for both men and women collection which shows that not always what you are wearing reflects the sex you are portraying, I think this look something gets people questing but in today’s times its something that is becoming common. Male and female fashion is becoming one and unisex clothing is becoming popular.

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Daily mail By Olivia Fleming 24 October 2013

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http://www.dailymail.co.uk/femail/article-2474193/Madonnas-cone-bras-feature-captivating-Jean-Paul-Gaultier-retrospective.html

daily news by Lore Croghan New York 28 November 2012
http://www.nydailynews.com/new-york/brooklyn/jean-paul-gaultier-madonna-bra-hits-brooklyn-article-1.1209739

image 2 Exhibits 2007 Rector and Visitors of the University of Virginia

http://exhibits.hsl.virginia.edu/clothes/mens_corset/

models.com 2000

http://models.com/models/andrej-pejic

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http://news.softpedia.com/newsImage/Androgynous-Model-Andrej-Pejic-Is-Jean-Paul-Gaultier-s-Bride-at-Paris-Fashion-Week-2.jpg/

H&M advert

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https://www.youtube.com/watch?v=futi8gcU79w

I’ve selected H&M Conscious Collection 2013 – Vanessa Paradis. I believe H&M have a strong feel to their brand and watching their advert I feel that the company give a scenes of mystery which draws you in to watch more, and see what is uncover in the search into the wonderland jungle. The wonderland gives you a hit of a fairytale theme and an organic feel to the company, which is then brought out with the colors of the jacket and light chiffon materials looking like petals on a flower.  The model in the advert is Vanessa Paradis a famous French singer, actress and model, who happens to be 40 years old. Using an older model wearing young trendy clothing shows that the older woman can shop in a younger shop and still look good, feel good and confidant about them selves. If anything the advert looks like she is younger than she really is. I think H&M targets the younger audience but in this advert they try and encourage a wider target market to show that they are versatile and that there is no age rage, so no matter what your age is that you can shop at H&M and look good and feel good. I also know that H&M makes affordable cloths that look expensive, this was brought out again by the advert.

Image 1: designscene.net  2013

http://www.designscene.net/2013/02/vanessa-paradis-hm-conscious-collection-2013.html